Case studies

What the work actually moved.

Measurable client outcomes, and digital properties built from an empty domain.

P3 Recovery

$65k → $110k monthly revenue in six months

Recovery studio brand. Offer ladder, post-purchase follow-up and the link between online campaigns and the in-person experience.

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Hi Vibe Water

95,797 organic views and 5,184 profile visits

Wellness product brand. A content engine built around search intent, with 93.8% of reach earned organically.

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Private client

6,042 viewers from a consistent content system

An anonymous operator-led brand. Ninety days of consistent ideation and execution, with the latest audience snapshot showing 5,965 non-follower viewers.

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Digital presence builds

Properties Plexo built from an empty domain.

Not client campaigns — these are digital presences Plexo created and still runs, so the standard is tested on our own work before it is offered to anyone else.

Wellness Performance & Growth

A weekly trade publication, shipped from an empty domain

Plexo built and runs the publication: masthead, editorial system and a fixed weekly rhythm. Issue one carried 23 published stories across news, playbooks, teardowns, analysis and by-the-numbers.

  • Editorial system
  • Brand and layout
  • Weekly publishing

VELA

A referral-only brand, live two years before it opens

Plexo built and launched a password-gated private preview on vela.place, held deliberately out of search. The presence qualifies who gets in rather than chasing reach.

  • Brand presence
  • Gated access
  • Pre-launch

Private client · Organic content

Consistency turned scattered ideas into discoverable content.

The client remains private by agreement. The figures below are taken directly from the platform analytics supplied to Plexo.

7,276

Profile views

+2,098.2%

6,042

Viewers

+2,750%

5,965

Non-follower viewers

+2,912.6%

Latest 30-day analytics snapshot within a 90-day content programme. Percentage changes are versus the platform's previous comparison period.

The constraint

Useful ideas existed, but they were not being turned into content often enough to create a reliable signal or reach people beyond the existing audience.

What Plexo did

Plexo owned the rhythm across ideation and execution: finding relevant angles, shaping each idea for the channel and publishing consistently over 90 days.

What moved

The latest snapshot reached 6,042 viewers. Of those, 5,965 were non-followers, showing that the work travelled well beyond the account's existing audience.

The operator lesson

Consistency is not simply posting more. It is giving the team a repeatable way to find, make and distribute useful ideas without restarting every week.

Want a read on your own constraint?

Book a 30-minute growth call, or start with the $499 AUD Plexo Business Audit.