Case study — Hi Vibe Water
A wellness product brand that was posting consistently and reaching almost nobody new.
93.8% organic reach
New audience, not existing fans
+538.4% in the period
A wellness product brand posting consistently with almost nothing to show for it. Content was aesthetic but inward-facing: it spoke to people who already followed the brand rather than the much larger group searching for answers about hydration and recovery.
We rebuilt the content engine around search intent — pillars mapped to the questions customers ask before they buy, hooks written to be found rather than admired, and a batching rhythm the in-house team could hold every week. Paid activity was kept deliberately small so the signal from organic reach stayed readable.
95,797 organic views with 93.8% of reach earned rather than bought, 66.6% of it from people who did not already follow the account, and 5,184 profile visits — a 538.4% lift in the reporting period. Paid contributed 6.2% of views and 0.4% of interactions.
Instagram figures cover 23 August to 5 September as reported in the source account.
That is a content engine problem, not an effort problem. Let's find where it breaks.