Leads come in, but they don't convert
Your ads and posts are working, yet the diary isn't full. The gap is usually follow-up speed, CRM segmentation and the offer ladder — not more reach.
For health & wellness brands
Growth strategy for health & wellness brands built by operators, not advisors.
Plexo works with Australian health, wellness and recovery brands. We read the business from the outside in, find the seam between content, operations and revenue, then build the system that fixes it.
You're busy operating, not marketing
Most wellness owners are treating patients, teaching classes or managing stock while trying to run a content calendar. Something always drops.
Agencies hand over decks, not systems
You don't need another strategy document. You need hooks, automations, SOPs and dashboards that keep running after the meeting ends.
Who we work with
- Recovery studios, saunas, ice baths and contrast therapy
- Pilates, strength and boutique fitness studios
- IV therapy, clinics and practitioner-led wellness brands
- Wellness product and supplement brands scaling past the first ceiling
How we build the system
- Content that fills the funnel. Pillars, hooks and a production rhythm your team can hold. Built in batches so the bank never runs dry between launches.
- Operations that convert enquiries. Bookings, follow-up, CRM hygiene and the handoffs between them. Most wellness brands lose more revenue here than in the ad account.
- Revenue models that scale. Pricing, packages, retention and memberships. We build the ladder that turns one-off visits into twelve-month value.
Real result
From $65k to $110k monthly revenue in six months — without opening another location.
A wellness brand running on thin margins needed the system to catch up to the demand. We rebuilt the offer ladder, fixed the post-purchase flow and ran the content calendar as a revenue engine. Revenue followed.
Book a call to talk through your constraintMost wellness brands don't have a marketing problem. They have three disconnected systems and nobody accountable for the seam.
The 90 minute business audit maps your content engine, your operations and your revenue model, then hands back a prioritised plan ranked by revenue impact.
See what the audit covers